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    2003
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    The Relationship between E-Marketing Strategy and E-Performance: A Conceptual Framework
    13 years 6 months ago
    The Relationship between E-Marketing Strategy and E-Performance: A Conceptual Framework
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    This paper proposes a conceptual framework that relates e-marketing strategy (Web-Design, Web-Promotion, Web-Price and Web-CRM) with performance at web and firm levels, while cons...
    Paulo Rita, Luis Filipe Lages, Carmen Lages
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