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ISEC
2001
Springer
126views ECommerce» more  ISEC 2001»
12 years 13 days ago
Building Trust for E-Commerce: Collaborating Label Bureaus
A major problem facing the full deployment of business-to-consumer (B2C) e-commerce is the development of trust on the side of the consumer. People develop trust in a business thr...
Michael A. Shepherd, Anil Dhonde, Carolyn R. Watte...
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