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    HICSS
    2009
    IEEE
    121views Biometrics» more  HICSS 2009»
    Effects of Language Familiarity on e-Negotiation: Use of Native vs. Nonnative Language
    13 years 11 months ago
    Effects of Language Familiarity on e-Negotiation: Use of Native vs. Nonnative Language
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    This study explored the influence of language familiarity on persuasion behavior in e-negotiation. This was motivated by booming global e-business and the resulting popularity of ...
    Hsiangchu Lai, Wan-Jung Lin, Gregory E. Kersten
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