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    WSDM
    2012
    ACM
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    Maximizing product adoption in social networks
    12 years 15 hour ago
    Maximizing product adoption in social networks
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    One of the key objectives of viral marketing is to identify a small set of users in a social network, who when convinced to adopt a product will influence others in the network l...
    Smriti Bhagat, Amit Goyal 0002, Laks V. S. Lakshma...
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