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    A Theory of Loss-Leaders: Making Money by Pricing Below Cost
    13 years 11 months ago
    A Theory of Loss-Leaders: Making Money by Pricing Below Cost
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    We consider the problem of assigning prices to goods of fixed marginal cost in order to maximize revenue in the presence of single-minded customers. We focus in particular on the...
    Maria-Florina Balcan, Avrim Blum, T.-H. Hubert Cha...
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