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    IADIS
    2004
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    Marketing capability and E-business performance: a case study of a retail bank
    13 years 6 months ago
    Marketing capability and E-business performance: a case study of a retail bank
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    This paper addresses the significance of marketing capability for e-business performance in retail banking. A conceptual framework was built on the marketing and strategic managem...
    Helena Ahola, Johanna Ahola
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