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    2012
    ACM
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    Trustworthy online controlled experiments: five puzzling outcomes explained
    11 years 7 months ago
    Trustworthy online controlled experiments: five puzzling outcomes explained
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    Online controlled experiments are often utilized to make datadriven decisions at Amazon, Microsoft, eBay, Facebook, Google, Yahoo, Zynga, and at many other companies. While the th...
    Ron Kohavi, Alex Deng, Brian Frasca, Roger Longbot...
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