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    ICEB
    2004
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    E-Business Adoption in Marketing and Its Relationship with Factors in SWOT Analysis: an Empirical Investigation of Small Softwar
    13 years 5 months ago
    E-Business Adoption in Marketing and Its Relationship with Factors in SWOT Analysis: an Empirical Investigation of Small Softwar
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    This research gives empirically grounded insights into e-business adoption in conjunction with factors usually considered in SWOT (Strengths, Weaknesses, Opportunities, and Threat...
    Edward Bernroider, Alexander Hampel
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