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    MKTSCI
    2008
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    Building Brands
    13 years 3 months ago
    Building Brands
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    M. Berk Ataman, Carl F. Mela, Harald J. van Heerde
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    MKTSCI
    2008
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    Behavior-Based Discrimination: Is It a Winning Play, and If So, When?
    13 years 4 months ago
    Behavior-Based Discrimination: Is It a Winning Play, and If So, When?
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    Amit Pazgal, David Soberman
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    MKTSCI
    2008
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    Modeling DVD Preorder and Sales: An Optimal Stopping Approach
    13 years 5 months ago
    Modeling DVD Preorder and Sales: An Optimal Stopping Approach
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    Sam K. Hui, Jehoshua Eliashberg, Edward I. George
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    MKTSCI
    2008
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    Defensive Marketing Strategies
    13 years 5 months ago
    Defensive Marketing Strategies
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    John R. Hauser, Steven M. Shugan
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    MKTSCI
    2008
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    Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements
    13 years 5 months ago
    Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements
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    Erjen van Nierop, Dennis Fok, Philip Hans Franses
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    MKTSCI
    2008
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    Digital Piracy: A Competitive Analysis
    13 years 5 months ago
    Digital Piracy: A Competitive Analysis
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    Sanjay Jain
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    MKTSCI
    2008
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    Supermarket Pricing Strategies
    13 years 5 months ago
    Supermarket Pricing Strategies
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    Most supermarket firms choose to position themselves by offering either "Every Day Low Prices" (EDLP) across several items or offering temporary price reductions (promot...
    Paul B. Ellickson, Sanjog Misra
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    MKTSCI
    2008
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    Pricing and Market Concentration in Oligopoly Markets
    13 years 5 months ago
    Pricing and Market Concentration in Oligopoly Markets
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    Vishal Singh, Ting Zhu
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    MKTSCI
    2008
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    Category Pricing with State-Dependent Utility
    13 years 5 months ago
    Category Pricing with State-Dependent Utility
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    Jean-Pierre Dubé, Günter J. Hitsch, Pe...
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    MKTSCI
    2008
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    Network Formation and the Structure of the Commercial World Wide Web
    13 years 5 months ago
    Network Formation and the Structure of the Commercial World Wide Web
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    Zsolt Katona, Miklos Sarvary
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