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    Mobile Customer Relationship Management: An Explorative Investigation of the Italian Consumer Market
    13 years 10 months ago
    Mobile Customer Relationship Management: An Explorative Investigation of the Italian Consumer Market
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    Mobile Customer Relationship Management (CRM) services seem to have all the characteristics commonly associated to successful mobile services and have accordingly been predicted a...
    Giovanni Camponovo, Yves Pigneur, Andrea Rangone, ...
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