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    ECIS
    2004
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    Leveraging wireless technology for mobile advertising
    13 years 6 months ago
    Leveraging wireless technology for mobile advertising
    Download  is2.lse.ac.uk
    This paper is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns...
    Tawfik Jelassi, Albrecht Enders
    claim paper
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