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WINE
2007
Springer
140views Economy» more  WINE 2007»
13 years 10 months ago
Empirical Price Modeling for Sponsored Search
We present a characterization of empirical price data from sponsored search auctions. We show that simple models drawing bid values independently from a fixed distribution can be...
Kuzman Ganchev, Alex Kulesza, Jinsong Tan, Ryan Ga...