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    Effects of Multimedia on Mobile Consumer Behavior: An Empirical Study of Location-Aware Advertising
    13 years 6 months ago
    Effects of Multimedia on Mobile Consumer Behavior: An Empirical Study of Location-Aware Advertising
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    Location-aware advertising is widely touted as the “killer-app” for mobile commerce to flourish. With the imminent rollout of third-generation mobile networks, advances in mul...
    Lih-Bin Oh, Heng Xu
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