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    2004
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    Negative Reputation Rate as the Signal of Risk in Online Consumer-to-consumer Transactions
    13 years 6 months ago
    Negative Reputation Rate as the Signal of Risk in Online Consumer-to-consumer Transactions
    Download  zlin.ba.ttu.edu
    Previous online reputation research has been focused on the effects of positive and negative reputations on trust formation, trading price, and probability of sale. We propose tha...
    Dahui Li, Zhangxi Lin
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