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JMIS
2011
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JMIS 2011
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Drivers of the Long Tail Phenomenon: An Empirical Analysis
12 years 7 months ago
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www.marketing.uni-frankfurt.de
: The Internet makes it easy to offer large assortments of products, tempting managers to chase the “long tail”—that is, the phenomenon in which niche products gain a signifi...
Oliver Hinz, Jochen Eckert, Bernd Skiera
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