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WECWIS
2008
IEEE
114views ECommerce» more  WECWIS 2008»
13 years 11 months ago
On Providing One-to-One Marketing with Customers' Privacy in Stationary Retail
Electronic commerce has provided retailers with effective instruments to deploy one-to-one marketing over the internet. While the increasing use of sensors, RFID tags and other te...
Jens Strüker, Rafael Accorsi, Günter M&u...