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KDD
2010
ACM
289views Data Mining» more  KDD 2010»
10 years 19 days ago
Exploitation and exploration in a performance based contextual advertising system
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
Wei Li 0010, Xuerui Wang, Ruofei Zhang, Ying Cui, ...
ISCI
2007
181views more  ISCI 2007»
10 years 2 months ago
AdROSA - Adaptive personalization of web advertising
One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time that the Internet continues to grow as a global market...
Przemyslaw Kazienko, Michal Adamski
CCR
2010
171views more  CCR 2010»
10 years 2 months ago
Fighting online click-fraud using bluff ads
Online advertising is currently the richest source of revenue for many Internet giants. The increased number of online businesses, specialized websites and modern profiling techni...
Hamed Haddadi
MMSP
2008
IEEE
184views Multimedia» more  MMSP 2008»
10 years 9 months ago
When multimedia advertising meets the new Internet era
—The advent of media-sharing sites, especially along with the so called Web 2.0 wave, has led to the unprecedented Internet delivery of community-contributed media contents such ...
Xian-Sheng Hua, Tao Mei, Shipeng Li

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xjzhouEngineer
www.taobao.com
xjzhou
WWW
2008
ACM
11 years 3 months ago
First workshop on targeting and ranking for online advertising
Online advertising is a rapidly growing, multi-billion dollar industry. It has become a significant element of the Web browsing experience. Ad platforms used for ad selection use ...
Ewa Dominowska, Vanja Josifovski
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