HICSS
2007
IEEE
13 years 11 months ago
2007
IEEE
Online word-of-mouth (WOM) communication in the form of online product reviews, such as those provided by consumers who have previously purchased a product, has become a major inf...
ECIR
2009
Springer
14 years 1 months ago
2009
Springer
Online product reviews are becoming increasingly available, and are being used more and more frequently by consumers in order to choose among competing products. Tools that rank co...