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    TRUST
    2010
    Springer
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    The Role of Soft Information in Trust Building: Evidence from Online Social Lending
    13 years 3 months ago
    The Role of Soft Information in Trust Building: Evidence from Online Social Lending
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    We analyze empirical data of Germany’s largest online social lending platform Smava.de to exemplarily study the contribution of unstructured, ambiguous, or unverified informatio...
    Stefanie Pötzsch, Rainer Böhme
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