Sciweavers

PST
2004
13 years 6 months ago
Building Online Trust through Socially Rich Web Interfaces
This paper investigates how human warmth and sociability (social presence) can be integrated through the Web interface to positively impact online trust. An empirical study was und...
Milena M. Head, Khaled Hassanein
HICSS
2006
IEEE
198views Biometrics» more  HICSS 2006»
13 years 11 months ago
Modeling Initial and Repeat Online Trust in B2C E-Commerce
Prior research has demonstrated that the degrees and impact of customer trust on purchase intentions change with online experience. While online trust research has incorporated an...
Wei-Chang Kong, Yu-Ting Caisy Hung