EEE
2004
IEEE
13 years 8 months ago
2004
IEEE
Loyalty systems provide an interesting possibility for vendors in customer relationship management. This holds for both real world and online vendors. Beside potential benefits of...
FC
2004
Springer
13 years 9 months ago
2004
Springer
Abstract. Systems for the support of customer relationship management are becoming increasingly attractive for vendors. Loyalty systems provide an interesting possibility for vendo...