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    GI
    2009
    Springer
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    Presence Sensing Billboards
    13 years 9 months ago
    Presence Sensing Billboards
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    : The Out-of-Home (OOH) media markets currently rely on a plethora of methods and technologies for measuring their potential or real success. From nationwide interviews over statis...
    Bernhard Wally, Alois Ferscha, Markus Lenger
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