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13
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PVLDB
2010
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PVLDB 2010
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Output URL Bidding
12 years 11 months ago
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www.vldb.org
Output URL bidding is a new bidding mechanism for sponsored search, where advertisers bid on search result URLs, as opposed to keywords in the input query. For example, an adverti...
Panagiotis Papadimitriou 0002, Hector Garcia-Molin...
claim paper
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