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    2011
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    On Expressing Value Externalities in Position Auctions
    12 years 4 months ago
    On Expressing Value Externalities in Position Auctions
    Download  www.eecs.harvard.edu
    Externalities are recognized to exist in the sponsored search market, where two co-located ads compete for user attention. Existing work focuses on the effect of another ad on th...
    Florin Constantin, Malvika Rao, Chien-Chung Huang,...
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