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HICSS
2009
IEEE
94views Biometrics» more  HICSS 2009»
13 years 11 months ago
Information Personalization in a Two Dimensional Product Differentiation Model: Impact of Market Structure and the Quality-Fit R
In this research, we use a game-theoretic model to examine personalization of information in a twodimensional product differentiation model, when consumers attach importance to ‘...
Sunil Wattal, Rahul Telang, Tridas Mukhopadhyay