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    HICSS
    2008
    IEEE
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    What, Who and Where: Insights into Personalization
    13 years 11 months ago
    What, Who and Where: Insights into Personalization
    Download  csdl2.computer.org
    Personalization is a phenomenon that intrigues and confuses. Personalized offerings promise customer attention, loyalty and safe haven against commoditization. However, these prom...
    Anne Sunikka, Johanna Bragge
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