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AIR
2004
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13 years 4 months ago
A Personalized Defection Detection and Prevention Procedure based on the Self-Organizing Map and Association Rule Mining: Applie
Abstract. Customer retention is an increasingly pressing issue in today's competitive environment. This paper proposes a personalized defection detection and prevention proced...
Hee Seok Song, Jae Kyeong Kim, Yeong Bin Cho, Soun...