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HICSS
2006
IEEE
114views Biometrics» more  HICSS 2006»
13 years 11 months ago
How Positive Informational Social Influence Affects Consumers' Decision of Internet Shopping?
Given the amount of perceived risk involved in Internet shopping, many potential Internet shoppers tend to wait and observe the experiences of others who have tried it before cons...
Matthew K. O. Lee, Christy M. K. Cheung, Choon-Lin...