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    HICSS
    2009
    IEEE
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    Exploring Mobile Service Adoption: Customer Preferences
    13 years 11 months ago
    Exploring Mobile Service Adoption: Customer Preferences
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    Mobile technologies are gaining more popularity and diffusing into every aspect of our lives. Value Added Services (VAS) have a huge impact on consumers’ usage patterns. They ar...
    Banu Kargin, Nuri Basoglu, Tugrul U. Daim
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