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    ICDE
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    IEEE
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    Toward Expressive and Scalable Sponsored Search Auctions
    14 years 7 months ago
    Toward Expressive and Scalable Sponsored Search Auctions
    Download  www.cs.cornell.edu
    Internet search results are a growing and highly profitable advertising platform. Search providers auction advertising slots to advertisers on their search result pages. Due to the...
    David J. Martin, Johannes Gehrke, Joseph Y. Halper...
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