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    SIGIR
    2010
    ACM
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    Estimating advertisability of tail queries for sponsored search
    13 years 8 months ago
    Estimating advertisability of tail queries for sponsored search
    Download  fontoura.org
    Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
    Sandeep Pandey, Kunal Punera, Marcus Fontoura, Van...
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