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    Do Online Reviews Reflect a Product's True Perceived Quality? - An Investigation of Online Movie Reviews Across Cultures
    14 years 9 days ago
    Do Online Reviews Reflect a Product's True Perceived Quality? - An Investigation of Online Movie Reviews Across Cultures
    Download  csdl2.computer.org
    When does the reported average of online ratings match perceived average assessment? We apply behavioral theory to capture intentions in rating online movie reviews in two dissimi...
    Noi Sian Koh, Nan Hu, Eric K. Clemons
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