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    HICSS
    2008
    IEEE
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    A Real-Options Approach to Modeling Investments in Competitive, Dynamic Retail Markets
    13 years 11 months ago
    A Real-Options Approach to Modeling Investments in Competitive, Dynamic Retail Markets
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    The proliferation of retail outlets with nearly identical product offerings and similar costs due to market efficiency means that selecting an appropriate market to open a store i...
    Baabak Ashuri, William B. Rouse, Douglas A. Bodner
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