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    2009
    ACM
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    Ad quality on TV: predicting television audience retention
    13 years 11 months ago
    Ad quality on TV: predicting television audience retention
    Download  www.cam.cornell.edu
    This paper explores the impact of television advertisements on audience retention using data collected from television set-top boxes (STBs)1 . In particular, we discuss how the ac...
    Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk...
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