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    Predicting clicks: estimating the click-through rate for new ads
    14 years 5 months ago
    Predicting clicks: estimating the click-through rate for new ads
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    Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
    Matthew Richardson, Ewa Dominowska, Robert Ragno
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