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WINE
2010
Springer
143views Economy» more  WINE 2010»
13 years 2 months ago
Impersonation Strategies in Auctions
A common approach to analyzing repeated auctions, such as sponsored search auctions, is to treat them as complete information games, because it is assumed that, over time, players...
Ian A. Kash, David C. Parkes
CEC
2010
IEEE
13 years 5 months ago
Born to trade: A genetically evolved keyword bidder for sponsored search
In sponsored search auctions, advertisers choose a set of keywords based on products they wish to market. They bid for advertising slots that will be displayed on the search result...
Michael Munsey, Jonathan Veilleux, Sindhura Bikkan...
WINE
2007
Springer
140views Economy» more  WINE 2007»
13 years 10 months ago
Empirical Price Modeling for Sponsored Search
We present a characterization of empirical price data from sponsored search auctions. We show that simple models drawing bid values independently from a fixed distribution can be...
Kuzman Ganchev, Alex Kulesza, Jinsong Tan, Ryan Ga...