Sciweavers

CCS
2011
ACM
12 years 4 months ago
SURF: detecting and measuring search poisoning
Search engine optimization (SEO) techniques are often abused to promote websites among search results. This is a practice known as blackhat SEO. In this paper we tackle a newly em...
Long Lu, Roberto Perdisci, Wenke Lee
CCS
2011
ACM
12 years 4 months ago
Cloak and dagger: dynamics of web search cloaking
Cloaking is a common “bait-and-switch” technique used to hide the true nature of a Web site by delivering blatantly different semantic content to different user segments. It i...
David Y. Wang, Stefan Savage, Geoffrey M. Voelker
KES
2005
Springer
13 years 10 months ago
Detecting Search Engine Spam from a Trackback Network in Blogspace
Abstract. We aim to develop a technique to detect search engine optimization (SEO) spam websites. Specifically, we propose four methods for extracting the SEO spam entries from a ...
Masahiro Kimura, Kazumi Saito, Kazuhiro Kazama, Sh...
WWW
2008
ACM
14 years 5 months ago
Determining user's interest in real time
Most of the search engine optimization techniques attempt to predict users interest by learning from the past information collected from different sources. But, a user's curr...
Sanasam Ranbir Singh, Hema A. Murthy, Timothy A. G...