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    IC
    2003
    190views Applied Computing» more  IC 2003»
    An Analysis of Web Documents Retrieved and Viewed
    13 years 5 months ago
    An Analysis of Web Documents Retrieved and Viewed
    Download  faculty.ist.psu.edu
    The placement of Websites in ranked retrieval and the viewing patterns of Web search engine users is a crucial issue for Web site owners and Web search engines. However, little la...
    Bernard J. Jansen, Amanda Spink
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    KDD
    2009
    ACM
    153views Data Mining» more  KDD 2009»
    Predicting bounce rates in sponsored search advertisements
    14 years 5 months ago
    Predicting bounce rates in sponsored search advertisements
    Download  www.bayardo.org
    This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
    D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
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