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    Pricing Strategies for Viral Marketing on Social Networks
    13 years 9 months ago
    Pricing Strategies for Viral Marketing on Social Networks
    Download  theory.stanford.edu
    Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...
    David Arthur, Rajeev Motwani, Aneesh Sharma, Ying ...
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