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ATAL
2007
Springer
158views Intelligent Agents» more  ATAL 2007»
An advanced bidding agent for advertisement selection on public displays
13 years 5 days ago
An advanced bidding agent for advertisement selection on public displays
Download  eprints.ecs.soton.ac.uk
In this paper we present an advanced bidding agent that participates in first-price sealed bid auctions to allocate advertising space on BluScreen – an experimental public adve...
Alex Rogers, Esther David, Terry R. Payne, Nichola...
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