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    2007
    IEEE
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    An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising
    13 years 11 months ago
    An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising
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    Mobile advertising has emerged as one of the most popular applications in mobile commerce, particularly in the form of SMS advertising campaigns. However, looking at the process o...
    Dimitris Drossos, George M. Giaglis, George Lekako...
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