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14
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CIKM
2008
Springer
164
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Information Technology
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CIKM 2008
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Mining social networks using heat diffusion processes for marketing candidates selection
13 years 6 months ago
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www.cse.cuhk.edu.hk
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
Hao Ma, Haixuan Yang, Michael R. Lyu, Irwin King
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