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HICSS
2009
IEEE

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Explaining the Continuous Use of Social Virtual Worlds: An Applied Theory of Planned Behavior Approach

13 years 11 months ago

Social virtual worlds (SVWs) have become increasingly popular spaces for social interaction. To be attractive to engage with, maintaining a sufficient base of active users is a si...

Jani Merikivi, Matti Mäntymäki

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