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    DOLAP
    2004
    ACM
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    Data warehouse design to support customer relationship management analyses
    13 years 10 months ago
    Data warehouse design to support customer relationship management analyses
    Download  selab.iecs.fcu.edu.tw
    CRM is a strategy that integrates the concepts of Knowledge Management, Data Mining, and Data Warehousing in order to support the organization’s decision-making process to retai...
    Colleen Cunningham, Il-Yeol Song, Peter P. Chen
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