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JOCN
2010
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13 years 3 months ago
Approaching the Bad and Avoiding the Good: Lateral Prefrontal Cortical Asymmetry Distinguishes between Action and Valence
■ Goal pursuit in humans sometimes involves approaching unpleasant and avoiding pleasant stimuli, such as when a dieter chooses to eat vegetables (although he does not like them...
Elliot T. Berkman, Matthew D. Lieberman