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ICDM
2010
IEEE
170views Data Mining» more  ICDM 2010»
13 years 2 months ago
Targeting Television Audiences Using Demographic Similarity
Targeting advertising on television is difficult due to limitations around ad tracking and ad delivery. This paper describes a new method of television advertising which can work w...
Brendan Kitts, Liang Wei, Dyng Au, Stefanie Zlomek...