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    How much can behavioral targeting help online advertising?
    14 years 5 months ago
    How much can behavioral targeting help online advertising?
    Download  www2009.eprints.org
    Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
    Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
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