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    IADIS
    2003
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    The Customer's Perspective Sociological Accounts of E-Commerce Encounters
    13 years 6 months ago
    The Customer's Perspective Sociological Accounts of E-Commerce Encounters
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    Creating value and continuously generating a positive Total Customer Experience (TCE) for customers is important for E-Commerce environments in order to attract and retain custome...
    Shailey Minocha, Lisa Dawson, Ann Blandford, Dave ...
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