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KDD
1999
ACM
185views Data Mining» more  KDD 1999»
13 years 9 months ago
User-Driven Navigation Pattern Discovery from Internet Data
Managers of electronic commerce sites need to learn as much as possible about their customers and those browsing their virtual premises, in order to maximise the return on marketin...
Matthias Baumgarten, Alex G. Büchner, Sarabjo...