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    Dynamics of bid optimization in online advertisement auctions
    14 years 5 months ago
    Dynamics of bid optimization in online advertisement auctions
    Download  www.eecs.northwestern.edu
    We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
    Christian Borgs, Jennifer T. Chayes, Nicole Immorl...
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